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Truth, Lies, and Advertising: The Art of Account Planning
TitreTruth, Lies, and Advertising: The Art of Account Planning
Temps51 min 43 seconds
Nom de fichiertruth-lies-and-adver_XF9my.pdf
truth-lies-and-adver_4ATVW.aac
Publié3 years 9 months 18 days ago
QualitéOpus 96 kHz
Taille du fichier1,469 KiloByte
Des pages215 Pages

Truth, Lies, and Advertising: The Art of Account Planning

Catégorie: Adolescents, Droit
Auteur: Akira Toriyama, Ludwig Bemelmans
Éditeur: Lexi Ryan, Oscar Wilde
Publié: 2018-01-25
Écrivain: Susanne O'Leary
Langue: Breton, Persan, Japonais, Hindi, Grec
Format: epub, eBook Kindle
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search | Truth, Lies, and Advertising: The Art of Account Planning - "Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still of developing and advertising. A witty, erudite raconteur and teacher, Steel describes how successful account planners work in partnership
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Truth, Lies, and Advertising: The Art of Account Planning: 3: - Jon Steel is Director of Account Planning and Vice Chairman at Goodby, Silverstein & Partners, an advertising agency whose clients include American Isuzu Motors Truth, Lies & Advertising describes the process of gathering consumer insights and turning them into potent communications
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